Sundar Pichai at the launch of android one in India

Android One – Google set to dominate the smartphone market with its latest OS

With the launch of the Android One recently, the search giant Google is all set to rule over the smartphone market too. Google has partnered with Micromax, Spice and Karbonn to launch the phone in India under the segment of less than $100 smartphones, thus trying to capture another heap of users in the country.

Spice android one phone
Spice android one phone
Karbonn android one phone
Karbonn android one phone
Micromax android one phone
Micromax android one phone









What is Android One all about? Should you buy it?

Android One is not a new OS, as many of us might be wondering, but its just an extension of Android itself, a list of specifications basically. The list will allow any OEM to build at low cost affordable smartphones with regular updates of the software directly from Google. These devices will run stock android, although the vendors or manufacturers can add their own apps too if they wish to.

Android One - all the features of a great smartphone

As the entire country is now talking about the Android One, in just a few hours of its launch, it has reached a billion audience, it might really be a big hit in the Indian smartphone market. However, if you are expecting a high end smartphone then you might be disappointed as currently the OS is available only in the low end segment. Its not comparable to Google Nexus, but if you want to enjoy a pure android experience with all the smartphone features, this will surely be a good companion for you.

You can buy it online from Flipkart, Snapdeal or Amazon with really exciting offers like a free memory card, free airtel talktime and a lot more.

Android one launched first in India

For Google, Android One really seems to be one of the most important deals, as the most powerful person in the mobile industry Sundar Pichai has himself travelled to India just for the launch in the Indian market. Sundar Pichai is one of the most influential google executives, being senior vice president at Google, he oversees Android, Chrome and Google Apps.

Sundar Pichai at the launch of android one in India
Sundar Pichai at the launch of android one in India

Features of Android One

The three phones have incorporated similar specifications at the launch —

  • 4.5-inch FWVGA display
  • 854×480-pixel resolution
  • quad-core 1.3GHz MediaTek processor
  • dual-SIM capability
  • 1GB RAM
  • 4GB of onboard storage with a microSD card slot for expandability
  • rear 5-megapixel camera
  • 1,700mAh battery

More about android one launch

Google expects to reach a user base of another five billion in the emerging markets of India first, then in Indonesia, the Philippines and the South Asia by the end of this year. This is a bold and a very important step by Google to reaffirm its presence in the smartphone market over the coming years. Google is trying to build a stronghold in the mobile segment in the growing markets with focus on user experience, at a perfectly reasonable cost.

The idea for Android One was initially shared at the company’s I/O conference in June. To make it a big success, Google has also teamed up with Airtel, the largest mobile carrier in India, which has almost 40% of the entire mobile user base. There will be more mobile partners as announced by the company, this will include Asus, Qualcomm, Xolo, HTC and Lenovo.

The most important issue Google addresses here is of the regular software updates which will be available to the users seamlessly in Android One.

With already over 1 billion users of Android, lets see how big is the next lot of users being added to the Android space.



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